To view the 2007 Readership Survey, please click here.
Cooperative Living Magazine 2007 Readership Survey
MRI Mediamark Research Inc.
June 2007
Virginia’s Most Powerful Reach…
Cooperative Living magazine goes to:
369,000+ Households 10 times a year
2.5 Readers on average in each household
922,500 + Readers across Virginia
Who Answered Our Survey Questions?
46% of Respondents were Male
54 % of Respondents were Female
83.1% Identified themselves as
All Readers…
$83,400 is The Mean (50% Over/50% Under) Average Income of All Readership
22% are Retired
8% are Homemaker or Students
70% Are employed
-- 60% Full time
– 10% Part time
75.2% said they read 4 of the last 4 issues
Another 7.9% said they read 3 of the last 4issues
94% said they spend from 15 minutes to 90 minutes reading each issue of Cooperative Living
"Regular" Readers …
In the Last 12 Months
83% took domestic vacation trips
84% ordered through the internet
84% shopped at Lowes
83% shopped at Home Depot
87% said they plan to purchase a riding lawn mower, lawn tractor, or utility vehicle in the next 12 months
83% are "Boomers" age 45 to 64
81% are age 25to 54
84% have Household Incomes of $60K+
82% own a Vacation/Week-end home
81% own Investment Real Estate
80% own a Farm
Virginia’s Most Powerful Reach
[ Home ] [ Up ] [ Download Media Kit ] [ Subscribe ] [ Reader Survey ] [ Circulation ] [ Advertising Rates ] [ Editorial Calendar ] [ Ad Sizes ] [ Advertising Policies ]
