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The Power of Love

America’s best shelter dog makeovers

August 2024

story courtesy of Brandpoint Content

August is National Dog Month, a time to honor the love and companionship our furry friends bring into our lives. But let’s not overlook the dogs still waiting for their forever homes. With over three million dogs entering shelters annually, adoption is crucial.

Sadly, due to a lack of resources, many rescue dogs are deprived of vital grooming, significantly improving their health, happiness and chance of adoption. That’s why pet industry leader Wahl and Greater Good Charities, a global nonprofit, donated grooming supplies to rescues and shelters nationwide, culminating in a contest called the 2024 Dirty Dog Contest, in which shelter dogs were given makeovers. After their life-transforming cleanups, the dogs’ before and after photos were voted on to determine the top three best overall makeovers.


THE WINNING SHELTER DOG MAKEOVERS OF 2024

Pete is a resilient pup who endured neglect after his owner’s tragic passing. Rescued from a backyard, Pete was covered in filth and matting when he was brought to a shelter in Justin, Texas, but with grooming and care, his true spirit emerged. He won third place in the 2024 Dirty Dog contest, bringing in $2,000 for the Apollo Support and Rescue organization. Now, Pete seeks a loving forever home where he can thrive and be cherished.


Maddie, a stray with an unknown past, arrived in poor condition at a shelter in Franklin, Tenn., likely having endured neglect for some time. Fortunately, a compassionate local groomer provided much-needed grooming, improving Maddie’s appearance and well-being. She won second place in the 2024 Dirty Dog contest, earning $3,000 for the Williamson County Animal Center. 


Giuseppe’s arrival at a shelter in Española, N.M., is a heartbreaking testament to neglect. Five pounds of matted fur covered many health issues and rendered Giuseppe unable to walk. Once groomed, Giuseppe could finally get medical care and foster support. He is the  first place winner in the 2024 Dirty Dog contest, winning $10,000 for the Española Humane organization. This senior pup is now living out his golden years in the comfort of a loving home.