Virginia’s & Maryland’s Powerful Connection Readership
Cooperative Living magazine is the voice of Virginia’s and Maryland’s consumer-owned electric cooperatives. Published for more than 75 years, the magazine offers Virginia and Maryland a circulation of more than 600,000 copies, reaching upwards of 1.8 million readers 10 times annually.
As consumer-owned electric utilities, cooperatives use Cooperative Living magazine as the primary link with the member-owner. Each issue provides information ranging from energy-efficiency news to cooperative annual-meeting notices and proposed bylaws changes.
But electric cooperatives are also mission-bound to improve life in the communities they serve. So each issue of Cooperative Living includes a wide range of entertaining community-support material, ranging from in-state travel stories to local personality profiles and homespun reader recipes.
Cooperative Living magazine is unique in that it is literally owned by those who read it, and this sense of ownership is reflected in an extraordinarily high rate of readership, as indicated in the publication’s periodic readership surveys.
