Surfing
the Social Net
by
Laura Emery, Field Editor
Online social networking primarily
attracts the younger generations, but isn�t just for teens anymore. With
the increased popularity of social networking sites like
Facebook, Classmates.com, Flickr, Reunion.com, Twitter, and LinkedIn, the
Internet is becoming a social playground for young and old alike.
MySpace
MySpace is a very popular social
networking Web site with an interactive, user-submitted network of friends,
personal profiles, blogs, groups, photos, games, music, and videos for
teenagers and adults internationally. On MySpace, users load the site with
photos, music, and information about their likes and dislikes. MySpace�s
U.S. growth rate is 0.8 percent per month. In June 2006, MySpace was the
most popular social networking site in the United States. According to
ComScore, MySpace was overtaken, internationally, by its main competitor,
Facebook, in April 2008, based on monthly unique visitors. Nearly 230,000
new MySpace accounts are created each day.
Facebook
Facebook is a popular, free-access
social networking Web site that is operated and privately owned by Facebook,
Inc. Users can join networks organized by city, workplace, school, and
region to connect and interact with other people. People can also add
friends and send them messages, and update their personal profiles to notify
friends about themselves. The Web site�s name derives from the �face
books� depicting members of a campus community that some colleges give to
incoming students, faculty, and staff as a way to get to know other people
on campus.
Facebook became the largest worldwide
social network in mid-2008, but is still playing catch up to MySpace in the
U.S. Mark Zuckerburg founded Facebook while he was a 21-year-old student at
Harvard University. Web-site membership was initially limited to Harvard
students, but was expanded to other colleges in the Ivy League and Stanford
University. It later expanded further to include any university student,
then high school students, and, finally, to anyone age 13 and over. The Web
site currently has more than 150 million active users worldwide. There are
54.5 million monthly unique visitors and the site has high appeal with
college students and young professionals.
Twitter
Twitter is a free social networking and
blogging service that allows its users to send and read other users�
updates (otherwise known as tweets), which are text-based posts of up to 140
characters in length. Updates are displayed on the user�s profile page and
delivered to other users who have signed up to receive them. Senders can
restrict delivery to those in their circle of friends (delivery to everyone
being the default). Users can receive updates via the Twitter Web site, SMS,
RSS, or e-mail, or through applications that include Facebook. Twitter had,
by one account, over three million accounts and, by another, well over five
million visitors in September 2008, a fivefold increase in a month.
Classmates.com
Classmates.com is a social network
service created in 1995 by Randy Conrads, who founded Classmates Online,
Inc. The social media Web site helps members find, connect and keep in touch
with friends and acquaintances from throughout their lives � including
kindergarten, primary school, high school, college, work and the United
States military. Classmates.com has more than 40 million active members in
the United States and Canada. Nielsen Online ranks Classmates as number
three in unique monthly visitors (U.S. home, work) among social networking
sites.
Flickr.Com
Flickr is an image- and video-hosting
Web site, Web services suite, and online community platform. In addition to
being a popular Web site for users to share personal photographs, the
service is widely used by bloggers as a photo repository. Its popularity has
been fueled by its organizational tools, which allow photos to be tagged and
browsed by different means. As of November 2008, it claims to host more than
three billion images. Flickr asks photo submitters to organize images using
tags, which allow searchers to find images related to particular topics,
such as place names or subject matter. Flickr provides both private and
public image storage. A user uploading an image can set privacy controls
that determine who can view the image. A photo can be flagged as either
public or private.
LinkedIn.Com
LinkedIn is a business-oriented social
networking Web site founded in December 2002 and launched in May 2003 and
used mainly for professional networking. As of October 2008, it had more
than 30 million registered users, spanning 150 industries.
The purpose of the site is to allow
registered users to maintain a list of contact details of people they know
and trust in business. The people on the list are called �connections.�
Users can invite anyone (whether a site user or not) to become a connection.
This list of connections can then be
used in a number of ways. A contact network is built up consisting of direct
connections, the connections of each of the connections (termed
second-degree connections), and also the connections of second-degree
connections (termed third-degree connections). This can be used to gain an
introduction to someone you wish to know through a mutual, trusted contact.
It can then be used to find jobs, people and business opportunities
recommended by someone in one�s contact network. Employers can list jobs
and search for potential candidates. Job seekers can review the profile of
hiring managers and discover which of their existing contacts can introduce
them.
The �gated-access approach� (where
contact with any professional requires either a pre-existing relationship or
the intervention of a contact) is intended to build trust among the
service�s users. LinkedIn�s searchable �Groups� feature allows users
to establish new business relationships by joining alumni, industry, or
professional and other relevant groups.